Star image in a music video is very important for some artists.
For example, take Kyle Minogue who began as an actress for the soap 'Neighbours'
For example, take Kyle Minogue who began as an actress for the soap 'Neighbours'
Her star image was constantly re-invented through concerts, music videos, and her songs. When Kyle first started her career as an artist her target audience where 11-13 year old girls.
This is one of her songs from her early career:
She had the innocent girl next door look where she hardly wore much make-up and didn't wear provocative clothing. She was continued to be portrayed as this innocent young girl in her music videos through the use of mise en scene and the lyrics of the song.
About 10 year later during her career, in the early 90's, Kylie Minogue's target audience changed to older teens, both girls and boys. She started to appear more glamorous and sophisticated in her videos in a sexual way so that she was admired by her target audience of girls, and attracted to by the boys.
This is one of her songs from later in her career where this is shown:
Things like the red lips exaggerate the new sexual side of Kylie in this video.
As Kylie began to attract a wider and more defined audience as she grew, her star image became more apparent.
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