Evaluation Task 5: How did you attract / address your target audience

This will attract the audience because the words ‘a man has been killed’ appear on the screen. This draws attention in as the words are powerful. The media product is also the news, what the main character is watching. This is real life on TV; this allows the audience to realize the importance of the rioting and how dangerous it is. This will grip them into the film. Our target audience being 15-18 year old youths would be interested in the tension of death. Our secondary target audience of elder people interested in today’s society would find this appealing. This is because it would trigger memories of the time when the news was about the riots and how awful they were.  This shot also gives a sense of foreboding that something bad is going to happen, making the audience wonder what is going to happen.

In this shot we used a focus pull to connect the main character to the rioting news on the computer by using the reflect ion in the mirror. This could draw the audience in, as it could make them feel that something was going to happen between the rioting and the main character.

This would appeal to the target audience because they can relate to the man if they were involved in the rioting. He is wearing black hoodie which is very stereo typical of someone that is going to do something bad. The audience could realize at this point that the character is going to get involved in the riots. The target audience of 15-18 youths that may have been involved in the riots themselves could see themselves in the main characters position throughout the movie, although our main character is a slightly exaggerated version of the majority of the rioters.

This shot from the opening title sequence is of the main character picking up a rag and a bottle of petrol. This makes the audience want to know what is going to happen next, and what he is going to use the petrol for.  Another extreme close up shot is used to reinforce this idea to the audience of a close up of the rag and petrol as the man walks along the street. This could be seen as ‘hard’ to the youths of today as if the main character has no feelings and is just bored and has no reason for what he is doing

The reinforcement of the petrol and rag builds up tension in the audience.

This shot shows the use of phones that were used during the rioting. The mobile phone could be used for twitter, texting or facebook. These types of sites were used a lot during the riots to connect between people. This also shows the audience the mix of gender in the riots. That girls were included in it as well, which will attract the female audience more to the movie. The main character walking past, taking no notice of the girl also exaggerates that he doesn’t care about other people surrounding him and nothing will stop him, continuing to reinforce the idea that he is powerful and ‘hard’.

This would attract the target audience because they can understand why the character had a petrol can and rag and now are worried for him that something could go wrong, for example he could get caught and go to prison, or that he could kill someone which would link to the shot of the news where the writing said someone had been killed. This technique would be foreshadowing.

The explosion at the end releases the tension of the first title sequence as to what the main character was doing. But it adds a new tension and story that will make the audience want to continue to watch. They will want to know what happens to the man now. An explosion is also an affect which youths would be attracted to as you do not see this everyday. The main character walking away in a calm manor, with a slight smile on his face also continues to present the idea that he is very dangerous and has no feelings of guilt. The target audience that want to know more about society and why people rioted would find this intrigueing as to why he doesnt care.