Negus' Theory

The Organic Ideology is a naturalistic approach to artists. This is when the 'seeds of success' are within the artists, who have to be 'nurtuted' by the record company. The image of the artist is enhanced , giving them time to evolve and progress through their career. Emphasis is given to album sales and the construction of a succesful back catalogue. Often aimed at older or more sophisticated consumer. Profits generated by this kind of act tends to be part of long-term stratergy by the record company.

The synthetic Ideology is a combined approach to artists and material. Executives attempt to construct succesful acts out of the artists and the songs at their disposal. The record company often constructs the image of the artist. The artist will be given a short time to prove their success before other combinations will be tried out. Emphasis is given to single sales and to promoting first albums. Often aimed at younger, less sophisticated audiences. Profits generated by this kind of artist tend to be part of immediate, short-term stratergy by the record company.