Dyer has written extensively about the role of stars in film, TV and music. Irrespective of the medium, stars have some key features in common. These are that a star is an image, not a real person, that is constructed out of a range of materials such as advertisting and magazines. Stars are also all commodities produced and consumed on the strength in their meanings. Richard Dyer suggests that stars depend upon a range of subsidiary media, being magazines, TV, radio, the internet. These help to construct an image for the artist that can be marketed to the target audiences. The start image is made up of a range of meanings which are attractive to the target audiences.
Common features of music stardom would be:
- Rebellion
- Youth
- Originality
- Sexual magnetism
- Creativity and talent
- Aggression and anger
- A disregarding attitude towards social values like sex, drugs and polite behaviour
- Large Consumption of sex, drugs and material goods
- Success against the odds
Richard Dyer said that stardom is based on two key paradoxes. Paradox 1 being that the star must be simultaneously ordinary and extraordinary for the consumer. Paradox 2 being that the star must be simultaneously present and absent for the consumer. Fundamentally, the star image in incoherant, that is incompleted and 'open'.
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