We chose specific shots like this one which i think are very cinematic and almost movie like. We used shots like this in the video as she looks very creepy. It almost looks like girl is connecting to the audience, looking at them. We then used a focus pull to focus on the skull, this exaggerates the creepy/ dark affect. Focus pulls are done during production rather then in editing, with the camera. We used jump cuts of the girl doing strange things so that it would reinforce her not really having a story, but more of an odd personality and mind.
We decided to also use this shot of the band because it is flattering on the main singer and also gives off an extra addition to his character. The skull ring on the finger shows him as a rebellious person which would intrigue the target audience.
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