On our Youtube account we were able to see the statistics of who has been viewing our video. At this time we had roughly 800 views, and below are the percentages of from what age group and gender they are. This is very interesting for us to see as it allows us to see if our video is connecting to our target audience. From this information below it is found that 13-17 year olds are the majority of people watching the video. This is what we would expect as it is our primary target audience. Females are the majority of people that have been looking at our video which we also found interesting, as we thought it would be even or majority male. 18-24 year olds were also looking at our video the second most out of everybody. This is our secondary primary audience so was expected.
Online media is very useful because it allows us to know exactly this type of thing. However, if the research was done non-digitaly we would not be able to find out the personal information of our audience which helps us when marketing the product. It allows us to use personalisation to the audience over the internet.
No comments:
Post a Comment