Target Audience for Running Up That Hill Placebo Remix

This is the official video for Placebo Running up that hill. The video starts off with dark black and white images. It then soon changes to colours but keeps changing back to this dark look. This could reflect the image of the audience as also being dark and alternative rock. The are images of girls with black makeup falling down their cheeks, which could enhance this feel.The video seems to flick between different people singing this song, almost as if the lyrics to the song relate to them. I think that the males and females in this music video all resemble the target audience that there are. People listening to the music and singing along because they feel they can relate to the song.

This is the link to 'Placebo World'. Click  Here to enter. This is where the band sell all their merchandise. This gives us more of an idea towards the target audience. The clothes sold are all quite dark colours and seem to be going for a grungy look with skulls, moons, hands and fire. These can all connotate creepy dark almost gothic- like images. This could be reflected into the target audience, suggesting them to be young (16-25) alternative people with a gothic style.