This target audience would be 'experiencers' (young, impulisve and rebelious). They seek variety and excitement, looking for new, the offbeat and the risky.They are avid consumers and spend much of their money on clothing, music, and film. Both male and female.
Our secondary target audience is 19-23 year olds.
This target audience is older and slightly more mature, yet still 'experiencers'. They possibly hold down a small part time job, and so spend more willingly, yet still on clothing, music, film, possibly more on going out, and maybe taxes if they have their own appartment. Both male and female.
These our some Placebo Fans from Hurtwood House :
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They match Placebo's primary target audience between 16-19.
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