FINAL PRODUCTS

FINAL WEBSITE:
http://leahchapman.wix.com/theobscure

FINAL CD DIGIPACK:


FINAL MUSIC VIDEO:

Task 4 -Directors Commentary

Task 4 - How did you use new media technology for the construction and research planning and evaluation stages?

Pre Production

In the pre-production process I used several different media technologies which allowed me to prepare for the music video.

I used the Internet for research and planning preparation with the use of Google search engine to aid me. Search engines are programs used for the retrieval of data, files, or documents from a database or network, especially the Internet. It allowed me to learn more about Placebo, their music, and the label she was signed. I was able to visit their website and research information about their target audience. I also used YouTube as a way of listening to their music and viewing their original music videos.



 I had also used mobile phone technology to record our process and planning. I used an iPhone 4 to digitally record. Using this technology meant that I could personally upload my thoughts and views and record how I thought our progress was going onto blogger. I could also take photographs of group work that we were going on paper such as brain storming and ming maps. My group and I also used mobile technology to take pictures of potential actors to use for casting.


Additionally in the pre-production process I created an animatic storyboard where I used Final Cut Pro software to piece together my animation and all the shots. This also prepared me for later in the year when i had to create my real music video.


Post Production

In our post production process i created a digipak cover using photoshop where i learned about layering photos and using effects to enhance colour. This media software helped to manipulate images to suit the style of the package promotion.
This annotates how i used photoshop to create my CD digipack.

 

In post production i also used Microsoft Powerpoint as a media tool to present my work onto blogger. Other presentation tools i used are things such as prezi.

We created our website on Wicks which helped us market our band and product and uploud soundcloud clips.

Whilst creating the music video we used film cameras to record the shots on the day, and flip cameras to take backstage videos of what was happening to uploud to our blog.

Task 2

Presentation by

Questionaire feedback

In excel i created these pie charts to easily see what the answers were and ho our feedback has been created. I found these very helpful for a few questions in my research.

Do you think our music video was in time to the music?

How was the camera work in our music video?

Do you think the narrative worked well with the performance?

 

 

 



Focus Group

Task 3 - What have i learned from audience feedback

Task 1 - Forms and Conventions

Creating Feedback

We didnt have many comments on our Youtube clip so found it hard to gather feedback. This meant that we had to get people to comment themselves. We did this by sending e-mails out to people to make them watch the video and ask them to comment or 'like' if they did. This would also help us to market through 'word of mouth' as their friends will then notice what they have commented and liked on.

This is the email that we sent:

 

After doing this we then moved onto sending out the online questionaire so that people could fill it out, giving us further feedback. We also printed off copies and sent them around so that more people would answer.

 

This is the email we sent to a number of hurtwood students:

 

Music Video Statistics

On our Youtube account we were able to see the statistics of who has been viewing our video. At this time we had roughly 800 views, and below are the percentages of from what age group and gender they are. This is very interesting for us to see as it allows us to see if our video is connecting to our target audience. From this information below it is found that 13-17 year olds are the majority of people watching the video. This is what we would expect as it is our primary target audience. Females are the majority of people that have been looking at our video which we also found interesting, as we thought it would be even or majority male. 18-24 year olds were also looking at our video the second most out of everybody. This is our secondary primary audience so was expected.

 

 

Online media is very useful because it allows us to know exactly this type of thing. However, if the research was done non-digitaly we would not be able to find out the personal information of our audience which helps us when marketing the product. It allows us to use personalisation to the audience over the internet.

Task 3 Intro- What have you learned from your audience feedback?

We need audience feedback so that we can test how effective our media campaign is. We have targeted a specific market (target audience below) that are more likely to be interested in our band.

Having published our final product on you tube, we achieved a lot of positive and constructive feedback. The reason we chose you tube, was because it's a free video sharing tool, interlinking social networking sites with society

We are constructing questionaires and focus groups to gather data and see what we have learned about our target audience and what they like.
 

Conventions of Our Music Video

Conventions of CD DigiPack

CD conventions are normally to have photograph of the band, which we do not include. However, we have included photographs of the main singer which is a convention.
We have used a mid-shot of the girl from our narrative, which goes against the conventions of a normal digipack as they usually have the band on the cover.
We have gone against the formal conventions of a digipack because we have used different text on our website to that that we have used on our front cover.
We have also gone against the convention by placing the title in the middle of the cover, it is traditionally placed on the top of the cover.
The dark moody feel you get from the cover (with use of colours) reflects the mood of the bands music, this helps the viewer distinguish what genre of music it is before he picks it up.
We used a photograph of a pigs head to relate the cover back to the video, along with the girl in the bath and a shot taken from the video. As this is a single for the song 'Runnin Up That Hill', it is neccessary.
We have also placed a short biography of the band and where they grew up which normally is shown inside an album cover, following conventions.
We have also placed the record company our band is signed to and the parental advisory sign to warn parents to check to the CD if giving to young children, although this isnt very likely as young children aren't the target audience.

Final CD digi pack Cover